APEX scoring, AI coaching, daily check-ins, team insights, and parent portals — all in one place.
How connected did you feel to your teammates today?
FULL FEATURE LIST
Every feature, organised by role.
Daily Check-In: 8-domain adaptive survey, 3-5 min. Covers mood, effort, connection, and physical readiness. Personalises over time.
Weekly Pulse: Shorter weekly check-in for trend tracking between full surveys.
APEX Index: 0-1,000 score across 4 pillars, 8 domains. Updates with every check-in. Credit score for mental performance.
AI Coach Kay: Conversational support that analyses check-ins, APEX trends, and personality. 24/7 availability.
Guided Journaling: End-to-end encrypted. Private reflections plus optional anonymous trend sharing.
K-A-Y Personality: Kinesthetic, Analytical, Visual. Big 5 + Grit assessment. Personalises coaching and programs.
Streak System: 4 tiers (Resting, Building, Locked In, On Fire). UI shifts with athlete engagement.
Content Library: Research-backed articles, swipeable cards, and reflection prompts. AI generates domain-specific content.
Gamification: XP earned from check-ins and content engagement. Opt-in leaderboard (APEX never shared publicly).
Onboarding: 5-step flow: Meet Coach Kay, baseline survey, personality quiz, athlete profile, roster upload.
Coach Dashboard: Team mental readiness overview. APEX trends, at-risk flags, and engagement at a glance.
Roster Management: Full roster with per-athlete drill-down. View APEX history, coach notes, and engagement stats.
At-Risk Alerts: Auto-flag for scores below 300 or drops of 150+. Real-time push notifications.
Team Heatmap: Visual health overlay of the entire roster. Spot patterns in seconds.
Reports Module: Weekly reports, pillar breakdowns, coach-ready narrative summaries, shareable APEX cards.
AI Coaching Narrative: Post-survey structured insights for every athlete. Coach-facing, actionable.
Guided Reflection: Post-game reflection prompts. Coach can view anonymized trends.
Org Settings: Edit organization branding, manage subscription, control team structure.
Parent Dashboard: Wellness overview in plain language. APEX summary with trend direction.
My Children: Linked athlete profiles. See engagement level and weekly progress.
Conversation Starters: AI-generated prompts for home conversations, based on survey responses.
Weekly Summary: Auto-generated weekly digest emailed directly to parents.
Post-Game View: Post-competition reflection prompts visible to parents.
Activation Flow: Token-based invite + welcome page. COPPA consent flow built in.
Club Owner Portal: Dashboard, team management, staff access, compliance, safety, org editing.
Athletic Director View: All-teams view, per-athlete drill-down, heatmap, compliance dashboard, reports.
Executive Dashboard: Directors and staff, programs overview, performance reports, data export.
Conference Portal: Cross-org view, institution benchmarking, compliance, safety comparisons.
Governing Body View: Member clubs, compliance tracking, participation stats, regional reports.
Admin Console: Analytics, content library, organization management, user management, system health.
Survey Management: Token-gated public survey links, scheduled cadence with auto-reminders.
White-Label Branding: Custom logo, colors, and domain for organizations.
APEX Scoring Engine: 5 areas x 11 domains x 28 subdomains. 200 pts per area = 1,000 total. 5 tiers (Critical to Thriving).
Mobile App (Capacitor): Native Android wrapper. Push notifications, haptics, splash screen, status bar.
PWA Support: Works in any browser. Add to home screen for app-like experience. No app store required.
Role-Based Access: 6 roles: athlete, parent, coach, director, conference, governing body. RLS enforced.
Compliance: COPPA-compliant. End-to-end encryption. Encrypted at rest and in transit.
Content Generator: AI creates domain-specific articles and reflection prompts. Research-backed.
OG Cards: Auto-generated social images for APEX, surveys, profiles, personality results.
Roster Import: CSV/XLSX upload for quick team setup during onboarding.
APP SCREENS
Mobile-native screens. Tap through to see the athlete, coach, and parent views.
PRICING
The Athletic Director or Club Director creates the org first. They invite coaches, who then invite athletes. The whole setup takes about 15 minutes.
Coaches send a 72-hour activation link. Athletes complete a 10-minute onboarding: profile, personality quiz, and APEX baseline survey.
Both. It runs as a PWA in any browser. Athletes can add it to their home screen for a full app-like experience. A native Android wrapper is also available.
APEX scores 0-1,000 across 5 areas: My Athletic Skills, My Mental Skills, My Relationships, My Physical Readiness, and My Life Balance. Each area is worth 200 points and holds two or three domains. Think of it as a credit score for mental performance.
Automatic alerts fire for scores below 300 or drops of 150+ points. Coaches get push notifications with context and recommendations.
Yes. End-to-end encryption for journal entries. Encrypted at rest and in transit. COPPA-compliant. Athletes control what parents see.
Daily micro-check-ins (2 min), weekly pulse (5-10 min), monthly deep survey (15-20 min). The system adapts to schedules.
No. KayAI monitors wellness and supports coaches. Serious concerns are escalated to professional resources.
Yes. Organization plans include white-label branding with custom logo, colors, and domain.
Parents receive a token-based invite from the coach. They activate via a welcome page and see only their child APEX summary.